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Discover the four key benefits that using our tool will add to your insights team.
Welcome to our fifth and final blog on STRAT7’s new AI product – our segment chatbot.
In this blog series, we’ve covered:
- How even your CEO can now talk to customers 24/7 with a few clicks of a button – Read here
- How our chatbot product development has taken us further than out of the box Generative AI tools – Read here
- The difference between a chatbot trained on high quality market research deliverables vs synthetically generated respondent level data – Read here
- Our gold standard A/B testing of the chatbot against a human sample, with the help of STRAT7 Audiences – Read here
Four benefits of the segment chatbot
To round off this series, here are four core benefits of the segment chatbot for insight and marketing teams:
1. Increase the lifecycle and reduce ‘forgetting curves’ of research
Because our tool allows you to keep talking to your customers, it can continuously generate insights from unstructured data, using the valuable insights in your research deliverables.
2. Reduce admin tasks and cognitive load
In our conversations with clients, they have singled out the role the chatbot can play to help onboard new staff members into the audience segmentation. And in principle, reduce the number of requests that are sent to the insight team – by letting the chatbot deal with the easier tasks.
3. Reduce silos and democratise research
Our chatbot is an easy and efficient tool through which to make the research outputs reach new internal audiences without commissioning new research or spending hours creating new materials.
4. Enable timely decision making
When strategic decisions need to be made about what customer groups to target and how, the Chatbot can help to work through these trade-offs in a timely fashion. And all through natural language, rather than time consuming spreadsheets and data tables.
Find out more
If you’d like to discuss adding the STRAT7 segment chatbot to your insights toolbox get in touch, or email me directly:
Hasdeep Sethi
Data Science Director & STRAT7 AI Lead
STRAT7 Bonamy Finch
hasdeep.sethi@bonamyfinch.com
Infographic
Segment chatbot
Want to talk to customers, as if they were in the room with you?
View our segment chatbot infographic to find out more, including what it is and what it can be used for.
