Data integrity: Giving you the confidence to stand behind your data
Across the UK, US, Europe, MENA and APAC, it’s estimated that online survey fraud cost close to $3 billion dollars last year. Technological advances have driven innovation and global capabilities but with it, technology has enabled more sophisticated, harder to identify fraud.
A well trained assistant
Discover the four key benefits that using our tool will add to your insights team. Welcome to our fifth and final blog on STRAT7’s new AI product – our segment chatbot. In this blog series, we’ve covered: How even your CEO can now talk to customers 24/7 with a few clicks of a button – […]
Putting our segment chatbot to the test
To properly test our new tool we compared the results from a human panel with our segment chatbot. Welcome to our fourth blog on STRAT7’s new AI product – our segment chatbot. To help show how a chatbot will transform an insight division (and beyond), here we outline a recent test case. We used STRAT7 Audience’s panel […]
Simulated conversations vs fully synthetic data
Here’s how our STRAT7 segment chatbot uses real data as best practice to leverage AI tools. Welcome to our third blog on STRAT7’s new AI product – our segment chatbot. At our recent STRAT7 client event in London, the push and pull of synthetic data was a common thread in the presentations. The allure of getting […]
A chatbot with principles
The three features in STRAT7’s segment chatbot that eliminate key problems in the use of GenAI in market research. Welcome to our second blog on STRAT7’s new AI product – our segment chatbot. To coin a phrase, many AI applications today have a ‘tourist’ problem. They look good on demonstrations and use the usual buzzwords. […]
How a CEO can get closer to their customers
Our STRAT7 segment chatbot lets anyone in your company talk to your customers – at any time. Welcome to our five-part blog series on STRAT7’s new AI product – our segment chatbot. It’s 2024, so everyone is talking about AI chatbots. And to them. While tools like ChatGPT, Gemini and Claude are now part and […]
Generative AI for insight directors: A strategic checklist
As a global strategic insights group, we’ve witnessed the incredible potential of generative AI to unlock new possibilities for our clients. But to maximise this potential, a strategic and thoughtful approach is essential. This checklist provides a comprehensive guide to strategically and responsibly investing in generative AI. It draws on valuable insights from our own […]
Demystifying consumer motivations and building a cohesive product portfolio
Zurich Insurance Group (Zurich) is a leading multi-line insurer, serving commercial and retail customers in more than 210 countries and territories.
AI in strategic insights: 7 myths vs realities
Over the past year or so, the evolution of generative Al has drummed up both fear and excitement in equal measures. One thing is certain – it has already completely transformed how we gather, analyse and act on insight.
AI Myth #5: AI is limited in delivering customer centricity
A lingering misconception, often voiced by marketing and insight teams, is that AI struggles to deliver on the promise of customer centricity. In fact, in our experience, the opposite is true – AI propels us closer to the heart of customer needs and preferences. In the final blog in our AI myth series, we explore […]