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Today, customer journeys are more fragmented that ever. So it can be difficult for brands to truly hear and quantify the need of their customers
Insight Communities are an online platform designed for long-term market research which allow brands to engage with their customers (current and future) in real-time – in a safe, transparent, and secure online environment.
In our comprehensive guide from STRAT7 agency, Researchbods, we outline everything you need to know about Insight Communities – what they can be used for, how they help brands become more customer-centric and the key decisions you’ll need to make along the way.
Download our ebook today.
What’s inside?
- What is an Insight Community?
- 7 reasons your business needs an insight community
- Use cases by business function and industry sector
- How to get buy-in (building the business case)
- Creating and optimising an insight community
- Integrating multiple data sources for deeper insights
- Why communities are a vital strategic asset
