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Webinar

From Boomers to Zoomers: Winning the next generation(s) of financial customers

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Join us for a practical session on what Financial Services companies need to do now, next, and beyond to engage every generation — from Boomers to Zoomers. 

  • Date: Wednesday, 14th May 2025
  • Time: 12pm GMT | 1pm CET

Overview

Money worries cut across all generations. Yes, there are clear differences in how people think about money — but also some surprising similarities.

Regardless of age, consumers want more personalisation, clear language, and easy-to-use technology to help them better understand and manage their finances. And financial services brands can’t afford to underserve any generation if they want to thrive in challenging times.

We’ll review three of the big challenges facing financial services brands:

  • Friend or Foe – how generations are looking outside of FS brands for their finance needs
  • Identity banking – how generations are wanting personalised FS services
  • Navigating stormy waters – the different needs of generations in challenging and changing times 

 

…and then our panel will discuss how brands can meet these challenges 

Speakers

JS headshot Alex Johnston bw

Alex Johnston
Head of Commercial Development

S7A headshot Bjorn Dufwenberg bw

Björn Dufwenberg
Managing Director

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Tara Bonello Du Puis
Quantitative Research Specialist

Ali Pugh modified

Ali Pugh
Co-Lead Jigsaw Financial

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Charlotte May
Head of Customer Experience & Research

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From Boomers to Zoomers: Winning the next generation(s) of financial customers

Register for free to join our webinar on Wednesday, 14th May.

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