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Our methods

Discover the methods behind the insight

Transform market uncertainty into competitive advantage

Access the expertise you need, when you need it

STRAT7 applies a wide range of proven and emerging research methods – quantitative, qualitative, cultural and behavioural – tailored to your needs.

Our dedicated teams combine deep methodological expertise with real-world experience, delivering sharper insights through the right approach every time. Working with us means access to advanced techniques, applied with precision and purpose.

Methods

Customer survey services

At STRAT7, we’ve reimagined surveys as sophisticated insight engines that blend quantitative scale with qualitative depth, powered by cutting-edge technology. Anticipate market shifts and customer behaviour changes through real-time intelligence that keeps you ahead of disruption.

Decode cultural signals and strengthen brand relevance

Semiotics is the study of signs, symbols, and meaning-making that shapes consumer perceptions and behaviours. Our semiotic analysis demystifies the cultural codes embedded in visual and verbal communications to uncover the deeper meanings that influence how your brand is perceived.

Data-driven decisions backed by reliable market insights

At STRAT7, we don’t just collect data – we design powerful studies that reveal the patterns and trends you need to see. Accelerate your decision-making with agile data collection that delivers actionable intelligence, giving you a competitive advantage over your rivals.

Unlock powerful insights with expert qualitative research

Qualitative research explores the “why” and “how” behind consumer behaviour. At STRAT7, our qualitative research goes beyond simple data collection to help you anticipate evolving customer needs before your competitors do.

Drive growth with human-centered ethnographic insights

Ethnographic market research observes how your customers behave in their natural environments, allowing us to uncover the unspoken needs and frustrations that create breakthrough innovation opportunities.

Enhance your customer journey mapping with strategic insights

Customer journey mapping visualises the entire experience from awareness to advocacy, so you can optimise every touchpoint to accelerate acquisition and elevate brand preference over competitors.

Let's start talking

Peter Kneale - Strategy Director, STRAT7

Let us know how we can help you win at change.