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At STRAT7, we don’t just collect data – we design powerful studies that reveal the patterns and trends you need to see.
Our team transforms numerical data into practical insights that directly support your business growth. We blend these findings into research programmes that spark innovation, create better customer experiences, and ultimately boost your bottom line.
We design and deploy custom surveys across multiple channels to gather structured data efficiently. Our expertise in questionnaire design ensures attitudes, behaviours and preferences are measured effectively, while advanced sampling techniques give clear results that support confident decision-making.
Powered by proprietary machine learning, NLP and generative AI, our toolkit makes it effortless to identify trends and extract valuable insights from unstructured data.
We synthesise existing data to understand the broader market dynamics, emerging trends, and competitive landscape prior to any primary data collection.
We analyse behavioural patterns in your customer base, comparing them with historical data to reveal shifts and trends over time, so you proactively respond to change.
Our forecasting models combine historical data, market drivers, and expert judgment to provide reliable projections that support investment decisions and growth strategies.
Quantitative research provides the statistical backbone for strategic decision-making across your organisation. At STRAT7, we transform quantitative insights into comprehensive solutions that drive business growth.
Our quantitative metrics establish baseline performance and track brand health over time. By measuring key indicators like awareness, consideration, and loyalty, we help you evaluate your market position and measure the impact of brand initiatives.
Our measurement frameworks quantify experience quality across touchpoints. By linking customer satisfaction metrics to business outcomes, we help you prioritise improvements that deliver the greatest return on investment.
We test and optimise messaging to maximise campaign effectiveness. Our quantitative approaches identify which communications resonate most effectively with specific audiences, allowing for more efficient media spending and higher conversion rates.
Our quantitative research delivers measurable insights that drive confident decision-making. Here’s how these insights can impact your business:
Quantitative research enables you to make confident decisions based on reliable evidence rather than limited observations or assumptions.
Identify emerging patterns and predict future developments, with the foresight to anticipate market changes and adjust your strategies proactively.
Quantitative research allows for controlled experimentation that measures the impact of different price points, product configurations and messaging strategies, so you can fine-tune your approach for maximum effectiveness.
Secure stakeholder buy-in and justify investments, with verifiable data that reduces uncertainty, while establishing clear metrics for evaluating success.
Strat7 is home to one of the globe’s most seasoned market research teams, specialising in gathering impactful insights across a wide range of methodologies.
Our AI capabilities allow us to collect, collate and comprehend vast quantities of data on exactly who your customers are, their motivations, and how you can connect with them most effectively.
We’ve supported the world’s leading brands in quantifying and analysing key global audiences. Our global data collection service has a CSAT score of 8.6 out of 10, and an average client tenure of 8 years.
With headquarters in cities around the world, we have the capacity to investigate, analyse and evaluate any global market you need.
Quantitative research collects and analyses numerical data to identify patterns and measure variables. It uses structured methods to gather statistically valid information that can be generalised to larger populations.
Quantitative market research measures consumer behaviours, preferences, and attitudes using statistical methods. It provides numerical data on market size, customer segments, brand performance, and other key metrics to inform business decisions.
Qualitative research explores the “why” through unstructured methods with smaller samples, while quantitative research measures the “what,” “how many,” and “how often” through structured methods with larger samples. Qualitative generates themes and insights; quantitative produces statistical findings and trends.
Quantitative research offers statistical reliability, objective measurement, comparable results over time, broader representation of target populations, and clear metrics for decision-making. It reduces subjective bias and provides evidence to support strategic investments.
Common methods include online surveys, telephone interviews, retail audits, sales data analysis, customer satisfaction tracking, concept testing, and conjoint analysis for feature and price optimisation.
All sectors benefit from quantitative insights, but it’s especially valuable in consumer goods, retail, financial services, telecommunications, healthcare, travel, media, and technology, where large customer bases and complex market dynamics require data-driven decision-making.
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