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London, UK – [2nd April 2025] – STRAT7 Incite, the global strategic insights consultancy and part of the STRAT7 Group, has appointed Jennifer Axen as Managing Director of its US business, effective May 1, 2025.
Jennifer’s appointment follows a period of strong growth for STRAT7 Incite in the US and reflects the company’s ambition to build on this momentum. With her extensive leadership and entrepreneurial experience, she is well-positioned to drive the next phase of expansion.
As the founder of Axen Insights and having held senior management roles at leading US-based businesses, Jennifer brings over 25 years of experience working with some of the world’s most influential brands, including EA, LEGO, Target, Amazon, and Coca-Cola. Her expertise will further strengthen Incite’s impressive US client portfolio, which includes Microsoft, Meta, Intuit, LinkedIn, Chime, Kenvue, Smuckers, and Daiichi Sankyo.
Jennifer Axen,
Managing Director US
"I’m thrilled to welcome Jen to the team. She joins an exceptionally strong and growing US business, built by a talented group of trusted advisors who have delivered 15% growth over the past year. With her leadership skills and deep expertise, Jen will play a pivotal role in shaping the next phase of Incite’s US expansion. Beyond her experience, she’s also a fantastic cultural fit, which was a key factor in our decision to bring her on board."
"Incite’s core values and consultative approach immediately resonated with me. I’m excited to bring my experience in leading insights for some of the world’s most innovative brands to this role and to help drive the continued success of Incite US."
"Jen’s appointment underscores our commitment to investing in and growing our presence in the US market. With an enviable client portfolio and strong foundations in place, we see significant opportunities for further expansion. Jen’s leadership will be instrumental in driving this next stage of growth. We’re delighted to welcome her to STRAT7 and look forward to her leadership in achieving our ambitious growth plans in the US."
Over the coming months, Jennifer will work closely with Pranay and the US management team to ensure a seamless transition, strengthening client partnerships and further developing the team.
