STRAT7 Incite, the global strategic insights consultancy and part of the STRAT7 Group, has appointed Jennifer Axen as Managing Director of its US business, effective May 1, 2025.
Jennifer’s appointment follows a period of strong growth for STRAT7 Incite in the US and reflects the company’s ambition to build on this momentum. With her extensive leadership and entrepreneurial experience, she is well-positioned to drive the next phase of expansion.
As the founder of Axen Insights and having held senior management roles at leading US-based businesses, Jennifer brings over 25 years of experience working with some of the world’s most influential brands, including EA, LEGO, Target, Amazon, and Coca-Cola. Her expertise will further strengthen Incite’s impressive US client portfolio, which includes Microsoft, Meta, Intuit, LinkedIn, Chime, Kenvue, Smuckers, and Daiichi Sankyo.
Jennifer Axen,
Managing Director US
"I’m thrilled to welcome Jen to the team. She joins an exceptionally strong and growing US business, built by a talented group of trusted advisors who have delivered 15% growth over the past year. With her leadership skills and deep expertise, Jen will play a pivotal role in shaping the next phase of Incite’s US expansion. Beyond her experience, she’s also a fantastic cultural fit, which was a key factor in our decision to bring her on board."
“This is a pivotal appointment for STRAT7. Since joining STRAT7, Pranay has been instrumental in building deeper partnerships with global clients across a range of industry sectors. His leadership will bring our agencies even closer together, strengthening collaboration and helping clients access the people, expertise and technology they need to turn change into commercial success. His vision, commercial acumen and collaborative spirit will help drive the next chapter of growth for STRAT7.”
Over the coming months, Jennifer will work closely with Pranay and the US management team to ensure a seamless transition, strengthening client partnerships and further developing the team.