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Resources

Industry trends
Does the CPG industry have a sameness problem?
Analytics & AI
Less WEIRD than feared: What insight teams need to know about LLMs
Innovation & NPD
Chaos packaging: When breaking the rules drives growth
Industry trends
6 shifts redefining the insights function in healthcare
Analytics & AI
Beyond speed: How AI is broadening insight’s commercial value
Industry trends
Navigating change in biotechnology: Q&A with STRAT7 Health team
Analytics & AI
AI anxiety paradox: Why insight teams are right to be cautious
Industry trends
Elevating your healthcare strategy through cultural intelligence
Analytics & AI
What insight leaders really need from AI: Q&A with our COO
News
Helen Donald appointed Managing Director of STRAT7 Advisory
Analytics & AI
Are Large Language Models (LLMs) still WEIRD?
News
STRAT7 launches Nucleus, a new era for AI powered insight and strategy
Customer-centric growth
How we helped giffgaff plan its next chapter
News
STRAT7 study reveals half of UK adults use AI platforms for financial advice
Customer-centric growth
Charting a five-year evolution for ORSL, India’s number one restoration drink
Industry trends
Navigating change in healthcare: Q&A with STRAT7 Health leads
News
STRAT7 launches STRAT7 Health, our specialist life sciences team
News
STRAT7 launches Maya, a groundbreaking new WhatsApp AI moderator
Analytics & AI
Topic modelling in market research: How to unlock insights from unstructured data 
Customer-centric growth strategy
Four reasons storytelling matters in consumer research
News
STRAT7 appoints Pranay Jeyachandran as Group Managing Director
Segmentation
Driving a smoking cessation brand’s next phase of growth
Segmentation
The 3 pillars of segmentation deployment: Make it matter, memorable, and meaningful
Segmentation
Making your segmentation connect: How to link segments to your existing data and activities
Segmentation
Low vs high purchase frequency: Tailoring your segmentation approach
Segmentation
Survey-based vs database vs hybrid segmentation: Which segmentation approach is right for your business?
Segmentation
Setting clear goals for your segmentation project: Tools and frameworks
Segmentation
3 ways to drive growth with segmentation: Identifying where to play, how to win, and how to activate 
Segmentation
What is customer segmentation and why it matters for business growth
Analytics & AI
What AI search means for market segmentation
Analytics & AI
WEIRD in, WEIRD out: How AI tools are making the world look weird
News
STRAT7 achieve outstanding results for ISO 27001 audit
Segmentation
How to choose the right data for your customer segmentation (demographics, behaviours, attitudes, and more)
Analytics & AI
Why Marketing Mix Modelling (MMM) is making a comeback in the cookie less era
Industry trends
The future of travel & leisure: Navigating now, next, and beyond
Insight communities
Insight communities: Driving success in an uncertain world