About us

A bit more about us

Learn what it is that makes STRAT7 so special.

About Us

Who we are, how we got here, what we do, and how we can help you make change your opportunity.

News

Read our latest press releases, including company news, product launches and wider industry developments.

AI Innovation Lab

Get early access to tools and innovations, and help us shape the future of AI-driven market insights.

Technology hub

Proprietary, AI-driven platforms that deliver the insights you need faster than ever before.

Careers

Our team is constantly growing. Here are our latest job openings for roles at STRAT7 around the world.

Methods

The research methods we apply to transform market uncertainty into competitive advantage.
Services

Services

STRAT7 helps businesses turn change into commercial advantage by harnessing the power of data and real-time insights.

Advisory

Strategic foundations

Cultural strategy & trends

Growth strategy

Strategic insight & analytics

Segmentation

Brand strategy

Innovation & NPD

Customer & user experience

AI & Analytics

Data

Global data collection

Insight communities

Specialist Audiences

All Services

We help you understand

We help you understand

Your market, competition, customers, and potential, empowering you to make change your opportunity.

Your market

Shape your future – where is your future headed and what influences that direction.

Your customers

Identify your audience – who are they and what do they expect?

Your competition

Define your difference – what helps you win?

Your potential

Galvanise the business – how do you inspire action?

Back to services

Latest events
Industries

Find growth in your industry

No matter your industry, we help you make change your opportunity.

Consumer & retail

Financial services

Media & entertainment

Travel & leisure

Energy & utilities

Health & life sciences

Technology

B2B & specialist audiences

Latest blog
Resources

Discover fresh ideas

Get the very latest in market research news.

All resources

Learn more about our work, our insights and information on any upcoming events.

Ebooks

Longer, more detailed content containing everything you need to know about the market insights industry.

Press releases

Read our latest press releases, including company news, product launches and wider industry developments.

Blogs

Short reads containing our teams’ expert insights into the ins and outs of market research.

Events

Upcoming in-person and virtual events, podcast episodes and live seminars, providing more personal insights.

Latest blog
Case Studies

Resources

News

STRAT7 appoints Pranay Jeyachandran as Group Managing Director

Segmentation

Driving a smoking cessation brand’s next phase of growth

Segmentation

The 3 pillars of segmentation deployment: Make it matter, memorable, and meaningful

Analytics & AI

What AI search means for market segmentation

Analytics & AI

WEIRD in, WEIRD out: How AI tools are making the world look weird

News

STRAT7 achieve outstanding results for ISO 27001 audit

Segmentation

How to choose the right data for your customer segmentation (demographics, behaviours, attitudes, and more)

Segmentation

Low vs high purchase frequency: Tailoring your segmentation approach

Segmentation

Setting clear goals for your segmentation project: Tools and frameworks

Segmentation

Survey-based vs database vs hybrid segmentation: Which segmentation approach is right for your business?

Segmentation

What is customer segmentation and why it matters for business growth

Segmentation

3 ways to drive growth with segmentation: Identifying where to play, how to win, and how to activate

Segmentation

Making your segmentation connect: How to link segments to your existing data and activities

Analytics & AI

Why Marketing Mix Modelling (MMM) is making a comeback in the cookie less era

Industry trends

The future of travel & leisure: Navigating now, next, and beyond

Insight communities

Insight communities: Driving success in an uncertain world

Innovation & NPD

Your strategic guide to navigating consumer health convergence

News

STRAT7 study reveals limitations of synthetic data in real-world use

Industry trends

Putting synthetic data to the test: a real-world evaluation

Analytics & AI

STRAT7 AI Innovation Lab back to base: office moves, conference insights, and lab breakthroughs

Segmentation

Ultimate Guide to Segmentation

Industry trends

From Boomers to Zoomers – How different generations think about finance

The Insight Reckoning: Succeeding in a chaotic world

Cultural strategy & trends

How we work as cultural strategists

Analytics & AI

Week three at the STRAT7 AI Innovation Lab: building, buying, and bridging

Analytics & AI

A week in the life of the STRAT7 AI Innovation Lab

Industry trends

From Boomers to Zoomers: Winning the next generation(s) of financial customers

Analytics & AI

The STRAT7 AI Innovation Lab: Navigating the AI Revolution

News

STRAT7 moves to new London HQ to support next stage of growth

News

STRAT7 Incite appoints Jennifer Axen as US MD

News

STRAT7 launches AI Innovation Lab to accelerate next-generation insight solutions

Customer-centric growth strategy

The overlooked generation: Redefining financial services for Baby Boomers

Customer-centric growth strategy

Generation squeezed: How Gen X navigates financial pressures from all sides

Customer-centric growth strategy

Millennials and Zoomers: Understanding the financial mindset of younger generations

Customer-centric growth strategy

Nobody puts Baby in the corner: Category visioning for customer-centric growth

Industry trends

Why ecosystems are the future of the research industry

Industry trends

Putting synthetic data to the test: a real-world evaluation

Want to know how synthetic data really performs? Which provider delivers the most accurate results? You need more than marketing claims. You need a side-by-side comparison, grounded in the same baseline data, tested across the same scenarios. That’s exactly what we did.

Blogs

Segmentation

The 3 pillars of segmentation deployment: Make it matter, memorable, and meaningful

Analytics & AI

What AI search means for market segmentation

Analytics & AI

WEIRD in, WEIRD out: How AI tools are making the world look weird

Segmentation

How to choose the right data for your customer segmentation (demographics, behaviours, attitudes, and more)

Segmentation

Low vs high purchase frequency: Tailoring your segmentation approach

Segmentation

Setting clear goals for your segmentation project: Tools and frameworks

Case studies

Smoking cessation brand

Driving a smoking cessation brand’s next phase of growth

Global private equity firm

Analysing investor brand awareness for a private equity firm

Major gas network

Consultation for the business plan to feed into Ofgem’s next price control period

Global energy company

Developing a new global brand positioning

Air Wick

Demystifying consumer motivations and building a cohesive product portfolio

Global confectionery brand

Harnessing the power of AI to reveal new cultural shifts

Ebooks

Insight communities

Insight communities: Driving success in an uncertain world

Industry trends

Putting synthetic data to the test: a real-world evaluation

Segmentation

Ultimate Guide to Segmentation

Industry trends

From Boomers to Zoomers – How different generations think about finance

Cultural strategy & trends

How we work as cultural strategists

Analytics & AI, Global data collection

The ultimate guide to tracker migration

Events

Live

Thursday, 26th of June 2025

3pm-6pm

London

The Insight Reckoning: Succeeding in a chaotic world

Virtual

Industry trends

From Boomers to Zoomers: Winning the next generation(s) of financial customers

Virtual

Foundational strategic research

Gaining the edge: Insight innovation for competitive advantage

Virtual

Cultural strategy & trends

A crash course in cultural insights & strategy

Podcast

Analytics & AI

Podcast: Being at the forefront of AI

Virtual

Analytics & AI

Real-world applications of AI in strategic insights

Press releases

News

STRAT7 appoints Pranay Jeyachandran as Group Managing Director

News

STRAT7 achieve outstanding results for ISO 27001 audit

News

STRAT7 study reveals limitations of synthetic data in real-world use

News

STRAT7 moves to new London HQ to support next stage of growth

News

STRAT7 Incite appoints Jennifer Axen as US MD

News

STRAT7 launches AI Innovation Lab to accelerate next-generation insight solutions