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How we work with culture

Fifteen years in the making, here’s Crowd DNA’s ebook about creating culturally charged commercial advantage for the world’s most exciting brands.

As we’ve grown, as we’ve become more global, communicating what we stand for becomes ever more important to get right. Our ebook, How We Work With Culture, is an opportunity to tell our story. All of the things we chat about. The stuff we try to make sense of, and somewhat obsess over. The big strategic things, but then also all of the weird bits and pieces that make up our narrative. All of it, in its own way, is important.

Whether you’re new to cultural insight and strategy or as experienced as they come, we hope you’ve found this read useful and inspiring. If it’s helped you to do your work differently, to think about the role of culture more deeply, we’d love to hear about that.

Download our ebook today.

How We Work with Culture Ebook screenshot

What’s inside?

  • Defining culture

  • Culture, clients & case studies

  • Our specialisms

  • Better storytelling, better thinking

  • Our backstory, our values, our team

How We Work with Culture book image

If you’d like to find out more about how we work with culture get in touch.

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A bit more about us

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A well trained assistant

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Putting our segment chatbot to the test

We help you understand

Shape your future – where is your future headed and what influences that direction 

Define your difference – what helps you win?

Identify your audience – who are they and what do they expect? 

Galvanise the business – how do you inspire action?

Discover fresh ideas and perspectives

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Lessons in strategy from board games

Case Study

Air Wick

Demystifying consumer motivations and building a cohesive product portfolio