How we used AI to mine online reviews to improve product positioning
Global headphone manufacturer Technology • The Client The Industry Technology The Topic Online reviews are one of the richest sources of unstructured consumer data if you can analyse them at scale. By mining over 200,000 online reviews with strat7.ai, we unveiled new insights into consumer perceptions and emotional associations for a global headphone brand. Learn more […]
How can companies be successful in AI product development?
Sarah Askew, our AI Innovation Lead at STRAT7, interviews two of her colleagues to discuss the need-to-knows for companies setting out in AI product development, including pitfalls, opportunities and some surprises too. Artificial intelligence (AI) continues to rapidly evolve. Businesses are increasingly looking to AI-powered products and services to gain a competitive edge and drive […]
How we used AI to analyse viewer conversations
ITV Media & entertainment • The Client The Industry Media & entertainment The Topic Viewer conversations hold untapped strategic value, especially when you have years’ worth of them. STRAT7 analysed 40,000 viewer conversations to inform future marketing initiatives for ITV, the UK’s longest-running commercial network. Learn more Meet the client ITV has partnered with our […]
Using AI to rapidly analyse conversations in the US heartburn category
Global healthcare company Health & life sciences • The Client The Industry Health & life sciences The Topic Uncovering unmet needs in a competitive healthcare category requires more than surveys, it starts with listening at scale. STRAT7 analysed over 100,000 public conversations and images to identify unmet needs in the US heartburn category for a global […]
Shaping talent strategy with strat7.ai
Global healthcare company Health & life sciences • The Client The Industry Health & life sciences The Topic Analysing employee online reviews to help a global healthcare company understand all areas around retention, recruitment and talent development. Learn more Challenge Turning employee reviews into employer brand intelligence Employee reviews are one of the most honest, […]