Help! My segmentation is failing
Ahead of our upcoming webinar – The Client’s Guide to Transformational Segmentation – we’ve invited Helen Donald, Partner at STRAT7 Advisory, to share how we approach a key part of making a new segmentation framework a success – the deployment. So you have a really strong segmentation, designed against clear business objectives… It’s all plain […]
Enhancing their traveller first strategy
Skyscanner Travel & leisure • The Client The Industry Travel & leisure The Topic Traveller segmentation is how companies like Skyscanner move from mass-market to precision strategy. STRAT7 segmented 24,000 travellers across eight global markets, creating booking persona and trip-type frameworks that sharpened Skyscanner’s traveller-first direction. Learn more Challenge Why Skyscanner needed traveler segmentation Used […]
Tap into the power of unstructured data
You’re not alone. Unstructured data (such as text, video, audio, and social media posts) makes up 80-90% of all data that exists. Yet, few organisations know how to effectively leverage this vast, untapped resource.