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Blogs

Analytics & AI

A Week in the life of the STRAT7 AI Innovation Lab

Analytics & AI

The STRAT7 AI Innovation Lab: Navigating the AI Revolution

Customer-centric growth strategy

The overlooked generation: Redefining financial services for Baby Boomers

Customer-centric growth strategy

Generation squeezed: How Gen X navigates financial pressures from all sides

Customer-centric growth strategy

Millennials and Zoomers: Understanding the financial mindset of younger generations

Customer-centric growth strategy

Nobody puts Baby in the corner: Category visioning for customer-centric growth

Industry trends

Why ecosystems are the future of the research industry

Analytics & AI, Industry trends

Synthetic data in market research – an expert perspective

Analytics & AI

MRS’ AI: Powering Up Insights 2025 Conference – Key Takeaways

Analytics & AI

A well trained assistant

Analytics & AI

Putting our segment chatbot to the test

Analytics & AI

Simulated conversations vs fully synthetic data

Analytics & AI

A chatbot with principles

Analytics & AI

How a CEO can get closer to their customers

Customer-centric growth strategy

Maximising brand potential to guide business growth

Customer-centric growth strategy

Preparing for change needs a jazz musician’s mentality

Customer-centric growth strategy

Lessons in strategy from board games

Analytics & AI

AI in strategic insights: 7 myths vs realities

Analytics & AI

AI Myth #5: AI is limited in delivering customer centricity

Analytics & AI

AI Myth #4: AI can’t quantify challenges and opportunities at scale

Analytics & AI

AI Myth #3: Generative AI can never be representative

Analytics & AI

AI Myth #2: Humans are better but AI will still replace me!

Analytics & AI

AI – Myth #1 – AI is a distraction

Analytics & AI

Our journey to becoming pioneers in AI-driven strategy

Analytics & AI

Three principles for building bespoke AI solutions

Analytics & AI

Don’t build AI for AI’s sake: Designing solutions for real-world challenges

Analytics & AI

Predictions for AI in strategic insights in 2024

Customer-centric growth strategy

Brand value is more tangible than you might think

Customer-centric growth strategy

Key pillars to brand success in changing times

Innovation & NPD

Doing more with your core: 3 ways to add real value

Customer-centric growth strategy

Understanding customer centricity in pharma and healthcare: 5 key takeouts

Customer-centric growth strategy

The change challenge: Reinventing customer centricity in the pharma industry

Segmentation

Help! My segmentation is failing

Analytics & AI

How can companies be successful in AI product development?

Innovation & NPD

What’s your innovation superiority strategy?

Customer-centric growth strategy

How to get ahead of the game: Wargaming for business

Innovation & NPD

Innovation at the intersection: How aha moments are born

Innovation & NPD

Creating the right mindset for great innovation

Customer-centric growth strategy

Make change an opportunity: Our winning approach to customer centricity

Customer-centric growth strategy

Becoming truly customer-centric: 3 key challenges

Customer-centric growth strategy

Bad innovation: An irreverent guide to creating innovation that fails

Cultural strategy & trends

The benefits of cultural insight

Customer-centric growth strategy

Always-on customer centricity: The winning formula for change