About us

A bit more about us

Learn what it is that makes STRAT7 so special.

About Us

Who we are, how we got here, what we do, and how we can help you make change your opportunity.

News

Read our latest press releases, including company news, product launches and wider industry developments.

AI Innovation Lab

Get early access to tools and innovations, and help us shape the future of AI-driven market insights.

Technology hub

Proprietary, AI-driven platforms that deliver the insights you need faster than ever before.

Careers

Our team is constantly growing. Here are our latest job openings for roles at STRAT7 around the world.

Methods

The research methods we apply to transform market uncertainty into competitive advantage.
Services

Services

STRAT7 helps businesses turn change into commercial advantage by harnessing the power of data and real-time insights.

Advisory

Strategic foundations

Cultural strategy & trends

Growth strategy

Strategic insight & analytics

Segmentation

Brand strategy

Innovation & NPD

Customer & user experience

AI & Analytics

Data

Global data collection

Insight communities

Specialist Audiences

All Services

We help you understand

We help you understand

Your market, competition, customers, and potential, empowering you to make change your opportunity.

Your market

Shape your future – where is your future headed and what influences that direction.

Your customers

Identify your audience – who are they and what do they expect?

Your competition

Define your difference – what helps you win?

Your potential

Galvanise the business – how do you inspire action?

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Industries

Find growth in your industry

No matter your industry, we help you make change your opportunity.

Consumer & retail

Financial services

Media & entertainment

Travel & leisure

Energy & utilities

Health & life sciences

Technology

B2B & specialist audiences

Latest blog
Resources

Discover fresh ideas

Get the very latest in market research news.

All resources

Learn more about our work, our insights and information on any upcoming events.

Ebooks

Longer, more detailed content containing everything you need to know about the market insights industry.

Press releases

Read our latest press releases, including company news, product launches and wider industry developments.

Blogs

Short reads containing our teams’ expert insights into the ins and outs of market research.

Events

Upcoming in-person and virtual events, podcast episodes and live seminars, providing more personal insights.

Latest blog
Case Studies

Blogs

Segmentation

The 3 pillars of segmentation deployment: Make it matter, memorable, and meaningful

Creating segments is easy. Deploying them is what drives results. Discover the three pillars of successful segmentation deployment make it matter, memorable and meaningful and learn how to embed customer insights into real-world decisions that fuel growth.

Analytics & AI

What AI search means for market segmentation

Analytics & AI

WEIRD in, WEIRD out: How AI tools are making the world look weird

Segmentation

How to choose the right data for your customer segmentation (demographics, behaviours, attitudes, and more)

Segmentation

Low vs high purchase frequency: Tailoring your segmentation approach

Segmentation

Setting clear goals for your segmentation project: Tools and frameworks

Segmentation

Survey-based vs database vs hybrid segmentation: Which segmentation approach is right for your business?

Segmentation

What is customer segmentation and why it matters for business growth

Segmentation

3 ways to drive growth with segmentation: Identifying where to play, how to win, and how to activate

Segmentation

Making your segmentation connect: How to link segments to your existing data and activities

Analytics & AI

Why Marketing Mix Modelling (MMM) is making a comeback in the cookie less era

Industry trends

The future of travel & leisure: Navigating now, next, and beyond

Innovation & NPD

Your strategic guide to navigating consumer health convergence

Analytics & AI

STRAT7 AI Innovation Lab back to base: office moves, conference insights, and lab breakthroughs

Analytics & AI

Week three at the STRAT7 AI Innovation Lab: building, buying, and bridging

Analytics & AI

A week in the life of the STRAT7 AI Innovation Lab

Analytics & AI

The STRAT7 AI Innovation Lab: Navigating the AI Revolution

Customer-centric growth strategy

The overlooked generation: Redefining financial services for Baby Boomers

Customer-centric growth strategy

Generation squeezed: How Gen X navigates financial pressures from all sides

Customer-centric growth strategy

Millennials and Zoomers: Understanding the financial mindset of younger generations

Customer-centric growth strategy

Nobody puts Baby in the corner: Category visioning for customer-centric growth

Industry trends

Why ecosystems are the future of the research industry

Analytics & AI, Industry trends

Synthetic data in market research – an expert perspective

Analytics & AI

MRS’ AI: Powering Up Insights 2025 Conference – Key Takeaways

Analytics & AI

A well trained assistant

Analytics & AI

Putting our segment chatbot to the test

Analytics & AI

Simulated conversations vs fully synthetic data

Analytics & AI

A chatbot with principles

Analytics & AI

How a CEO can get closer to their customers

Customer-centric growth strategy

Maximising brand potential to guide business growth

Customer-centric growth strategy

Preparing for change needs a jazz musician’s mentality

Customer-centric growth strategy

Lessons in strategy from board games

Analytics & AI

AI in strategic insights: 7 myths vs realities

Analytics & AI

AI Myth #5: AI is limited in delivering customer centricity

Analytics & AI

AI Myth #4: AI can’t quantify challenges and opportunities at scale

Analytics & AI

AI Myth #3: Generative AI can never be representative

Analytics & AI

AI Myth #2: Humans are better but AI will still replace me!

Analytics & AI

AI – Myth #1 – AI is a distraction

Analytics & AI

Our journey to becoming pioneers in AI-driven strategy

Analytics & AI

Three principles for building bespoke AI solutions

Analytics & AI

Don’t build AI for AI’s sake: Designing solutions for real-world challenges

Analytics & AI

Predictions for AI in strategic insights in 2024

Customer-centric growth strategy

Brand value is more tangible than you might think

Customer-centric growth strategy

Key pillars to brand success in changing times

Innovation & NPD

Doing more with your core: 3 ways to add real value

Customer-centric growth strategy

Understanding customer centricity in pharma and healthcare: 5 key takeouts

Customer-centric growth strategy

The change challenge: Reinventing customer centricity in the pharma industry

Segmentation

Help! My segmentation is failing

Analytics & AI

How can companies be successful in AI product development?

Innovation & NPD

What’s your innovation superiority strategy?

Customer-centric growth strategy

How to get ahead of the game: Wargaming for business

Innovation & NPD

Innovation at the intersection: How aha moments are born

Innovation & NPD

Creating the right mindset for great innovation

Customer-centric growth strategy

Make change an opportunity: Our winning approach to customer centricity

Customer-centric growth strategy

Becoming truly customer-centric: 3 key challenges

Customer-centric growth strategy

Bad innovation: An irreverent guide to creating innovation that fails

Cultural strategy & trends

The benefits of cultural insight

Customer-centric growth strategy

Always-on customer centricity: The winning formula for change