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Blogs

Analytics & AI
Less WEIRD than feared: What insight teams need to know about LLMs
Innovation & NPD
Chaos packaging: When breaking the rules drives growth
Industry trends
6 shifts redefining the insights function in healthcare
Industry trends
Navigating change in biotechnology: Q&A with STRAT7 Health team
Analytics & AI
AI anxiety paradox: Why insight teams are right to be cautious
Industry trends
Elevating your healthcare strategy through cultural intelligence
Analytics & AI
What insight leaders really need from AI: Q&A with our COO
Industry trends
Navigating change in healthcare: Q&A with STRAT7 Health leads
Analytics & AI
Topic modelling in market research: How to unlock insights from unstructured data 
Customer-centric growth strategy
Four reasons storytelling matters in consumer research
Segmentation
The 3 pillars of segmentation deployment: Make it matter, memorable, and meaningful
Segmentation
Making your segmentation connect: How to link segments to your existing data and activities
Segmentation
Low vs high purchase frequency: Tailoring your segmentation approach
Segmentation
Survey-based vs database vs hybrid segmentation: Which segmentation approach is right for your business?
Segmentation
Setting clear goals for your segmentation project: Tools and frameworks
Segmentation
3 ways to drive growth with segmentation: Identifying where to play, how to win, and how to activate 
Segmentation
What is customer segmentation and why it matters for business growth
Analytics & AI
What AI search means for market segmentation
Analytics & AI
WEIRD in, WEIRD out: How AI tools are making the world look weird
Segmentation
How to choose the right data for your customer segmentation (demographics, behaviours, attitudes, and more)
Analytics & AI
Why Marketing Mix Modelling (MMM) is making a comeback in the cookie less era
Industry trends
The future of travel & leisure: Navigating now, next, and beyond
Innovation & NPD
Your strategic guide to navigating consumer health convergence
Analytics & AI
STRAT7 AI Innovation Lab back to base: office moves, conference insights, and lab breakthroughs
Analytics & AI
Week three at the STRAT7 AI Innovation Lab: building, buying, and bridging
Analytics & AI
A week in the life of the STRAT7 AI Innovation Lab
Analytics & AI
The STRAT7 AI Innovation Lab: Navigating the AI Revolution
Customer-centric growth strategy
The overlooked generation: Redefining financial services for Baby Boomers
Customer-centric growth strategy
Generation squeezed: How Gen X navigates financial pressures from all sides
Customer-centric growth strategy
Millennials and Zoomers: Understanding the financial mindset of younger generations
Customer-centric growth strategy
Nobody puts Baby in the corner: Category visioning for customer-centric growth
Industry trends
Why ecosystems are the future of the research industry
Analytics & AI, Industry trends
Synthetic data in market research – an expert perspective
Analytics & AI
MRS’ AI: Powering Up Insights 2025 Conference – Key Takeaways
Analytics & AI
A well trained assistant
Analytics & AI
Putting our segment chatbot to the test
Analytics & AI
Simulated conversations vs fully synthetic data
Analytics & AI
A chatbot with principles
Analytics & AI
How a CEO can get closer to their customers
Customer-centric growth strategy
Maximising brand potential to guide business growth
Customer-centric growth strategy
Preparing for change needs a jazz musician’s mentality
Customer-centric growth strategy
Lessons in strategy from board games
Analytics & AI
AI in strategic insights: 7 myths vs realities
Analytics & AI
AI Myth #5: AI is limited in delivering customer centricity
Analytics & AI
AI Myth #4: AI can’t quantify challenges and opportunities at scale
Analytics & AI
AI Myth #3: Generative AI can never be representative
Analytics & AI
AI Myth #2: Humans are better but AI will still replace me!
Analytics & AI
AI – Myth #1 – AI is a distraction
Analytics & AI
Our journey to becoming pioneers in AI-driven strategy
Analytics & AI
Three principles for building bespoke AI solutions
Analytics & AI
Don’t build AI for AI’s sake: Designing solutions for real-world challenges
Analytics & AI
Predictions for AI in strategic insights in 2024
Customer-centric growth strategy
Brand value is more tangible than you might think
Customer-centric growth strategy
Key pillars to brand success in changing times
Innovation & NPD
Doing more with your core: 3 ways to add real value
Customer-centric growth strategy
Understanding customer centricity in pharma and healthcare: 5 key takeouts
Customer-centric growth strategy
The change challenge: Reinventing customer centricity in the pharma industry
Segmentation
Help! My segmentation is failing
Analytics & AI
How can companies be successful in AI product development?
Innovation & NPD
What’s your innovation superiority strategy?
Customer-centric growth strategy
How to get ahead of the game: Wargaming for business
Innovation & NPD
Innovation at the intersection: How aha moments are born
Innovation & NPD
Creating the right mindset for great innovation
Customer-centric growth strategy
Make change an opportunity: Our winning approach to customer centricity
Customer-centric growth strategy
Becoming truly customer-centric: 3 key challenges
Customer-centric growth strategy
Bad innovation: An irreverent guide to creating innovation that fails
Cultural strategy & trends
The benefits of cultural insight
Customer-centric growth strategy
Always-on customer centricity: The winning formula for change