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Ebooks

Ebook

Customer-centric growth strategy

Outside in, inside out: Building winning brands in times of change

The world is in a state of constant flux, compelling businesses to either adapt or face the threat of failure. With consumer preferences shifting, technological advancements progressing rapidly, and intense competition reshaping markets, maintaining a lead has become an increasingly complex challenge.​
Ebook

Analytics & AI

Generative AI for insight directors: A strategic checklist

Ebook

Customer-centric growth strategy

Reinventing customer centricity

Ebook

Cultural strategy & trends

How we work with culture

Ebook

Cultural strategy & trends

The un-dependents: Targeting the consciously child-free consumer

Ebook

Insight communities

The complete guide to insight communities

Ebook

Customer-centric growth strategy

Putting the consumer at the heart of ESG strategy

Ebook

Global data collection, News

Tap into the power of unstructured data

A bit more about us

Blog

A well trained assistant

Blog

Putting our segment chatbot to the test

We help you understand

Shape your future – where is your future headed and what influences that direction 

Define your difference – what helps you win?

Identify your audience – who are they and what do they expect? 

Galvanise the business – how do you inspire action?

Discover fresh ideas and perspectives

Blog

Lessons in strategy from board games

Case Study

Air Wick

Demystifying consumer motivations and building a cohesive product portfolio